1) Immersion - Engage Audience and Maintain Interest
The human attention span wanders naturally, from under 1 minute of attention to online videos and presentations, to a longer time window for slower media, notably books but also seen in plays and movies. Part of this is due to self selection, books don't work without engagement, online videos can be 1 of 6 windows open on a laptop screen.
Part of this is due to the nature of books and other long form media. They have to tell a story that keeps our interest over an extended period of time. This long form engagement can be a critical component of building brand engagement by keeping consumers interested over a longer time horizon.
2) Attach Meaning to Facts
Facilitates a way to develop insights into dry facts or data points. Infographics and data visualization can be a great help in this area, providing a concise visual punch that draws the eyes to key points and keeps the reader moving along.
3) Create Desired Emotions
There is nothing new under the sun. Pick a story that communicates the emotional color you are trying to portray and dissect the elements. Manipulate it into a framework or use it for creative inspiration to develop a story charged with the emotion you want to impart to the reader.
4) Springboard for the future...
Provides a natural starting point for the next installment. Just like an old serial novel, you keep the reader waiting for the next installment and development in the story.
